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Expertise rebrands Oz Fairs

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Expertise Events, the organiser of the JAA Australian Jewellery Fairs in Sydney and Brisbane, has rebranded and repositioned the fairs to ensure their “future success and continued contribution to the Australian jewellery Industry”.

 
The Australian Jewellery Fair Brisbane will be held at the Brisbane Exhibition Centre on March 15-16 while the International Jewellery Fair Sydney will be held at the Sydney Exhibition Centre on August 30 – September 1.
 
According to Expertise Events, the two events will meet, evolve and anticipate market needs and contribute more significantly to the industry by providing not one, but two distinctly different, must-exhibit and must-attend jewellery fairs.
 
“The Australian Jewellery Fair is where new ranges are launched, talented cutting-edge designers are showcased, services introduced and most importantly, trends revealed and interpreted for the Australian jewellery market.”
 
A new attraction at the Brisbane fair this year will be the Design Promenade which will feature two collections – the 2008 Australian Jewellery Design Awards (the 114 entries in the 2008 Awards) and The Emerging Talent Showcase (major works from graduating students of The Queensland College of Art, Griffith University and the South Bank Institute of TAFE).
 
More than 100 exhibitors are expected to showcase their collections at the Fair.