Bulgari is celebrating its 125th anniversary this year by raising €10 million to help provide education to eight million children living in conflict-affected areas.
Money raised by the company will be donated to Save the Children’s ‘Rewrite the Future’ campaign which has already helped improve the lives of 6 million children by protecting them from abuse and exploitation and rebuilding schools and supplying school materials.
Bvlgari has created a silver ring to symbolise its commitment to Save the Children and commemorate the silversmith origins of the company’s founder Sotirio Bulgari.
The ring will be on sale until December 31 this year at all Bulgari stores throughout the world, in some department stores and on Bulgari’s e-commerce site.
Besides the ring, Bulgari is also currently developing a collection of 15 high-end jewellery pieces and eight high-end timepieces valued at around €3 million.
The collection will be officially launched on June 4 in Rome at the opening of the company’s retrospective exhibition ‘Between Eternity and History’ which celebrates its 125th anniverary.
This collection of jewels and watches will then be displayed at high-profile Bulgari events throughout the world until they are auctioned in New York on December 7.
All proceeds from the auction will be donated to Save the Children and all initiatives connected with the fundraising campaign will be “totally non-profit” for the Bulgari Group.
Bulgari Group CEO Francesco Trapani said that for Bulgari “being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years”.
“I am convinced that, thanks to the help of both our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves.”