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Frederique launches online TV channel

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Swiss watch brand Frédérique Constant has launched, http://www.frederique-constant.tv/, an online “TV channel” devoted to screening video clips about the brand.
 
According to Peter Stas, CEO of Frédérique Constant, the endeavour is not only one of the first in the watch industry but also in the luxury goods sector in general.
 
“When we started the project, our aim was to create an entertaining and learning experience, for everybody who likes watches,” said Stas.
 
The TV channel, which features video clips on a variety of brand-related issues including product launches, manufacturing process and worldwide promotional events, is accessible through the Frédérique Constant corporate website, http://www.frederique-constant.com/, or directly via http://www.frederique-constant.tv/.
 
Stas said Frédérique Constant TV uses the latest in internet technology which enables users to receive full-screen TV on a PC screen at bit rates as low as 400 Kb.