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Swarovski moves into watchmaking

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After more than 100 years as one of the world’s leading crystal producers, Swarovski, has moved into the field of watch making.
 
Announcing the company’s new venture, Swarovski executive board member Robert Buchbauer said the time had come for Swarovski to present its own collection of watches.
 
“Introducing Swarovski crystal to the world of watches is the culmination of over three years of research,” he said. “It’s also a real step forward for our company.”
 
“Swarovski has combined all of its savoir-faire with Swiss watchmaking expertise to guarantee its watches are of the highest quality and precision.”
 
Based on five lines, the company’s inaugural collection of 45 watches is expected to arrive in Australian stores by April.
 
According to Swarovski, the watches “maximize the extraordinary luminous qualities of crystal”  with exclusive cuts and faceting.
 
“Metal, leather and rubber are enhanced with crystals in all shapes and sizes to deliver today’s one-of-a-kind collection,” the company said. “Swarovski signatures and codes appear in every line as a unifying theme and Swarovski’s Swan logo and its emblematic Swanflower motif recur in each model.”
 
Pictured above is Swarovski’s Octea Sport which “brings together the functionality of a quartz calibre movement with the delicacy of crystal”.
 
The watch’s features include a stainless steel case “faceted like Swarovski crystals”, a double-level 39mm dial with hand applied indices and luminescent hands, a unidirectional rotating bezel and a timer “at the heart of the ‘Soleil’ cut crystal”. It is available with a metal bracelet (black, prune or white) or on a soft white rubber strap enhanced by six faceted crystals.
 
The watch has a RRP of $1300.