Gina sells bling for US$4.96 million

Gina Lollobrigida's jewellery collection has been auctioned at Sotheby's Geneva for US$4.96 million.

Gina Lollobrigida’s jewellery collection has been auctioned at Sotheby’s Geneva for US$4,962,122.

The screen legend’s jewellery sold for double the pre-auction estimate and set an auction record for a pair of natural pearl and diamond pendant earrings.

The earrings, which are said to have originally belonged to the historic collection of the House of Habsburg, sold for US$2,391,321.

The previous record auction price for a pair of natural pearl and diamond ear pendants was US $1,986,500 for a pair of Bulgari earrings from Elizabeth Taylor’s collection which sold at Christie’s New York in 2011.

Speaking after the sale of her jewellery, Lollobrigida said she had for many years garnered “enormous pleasure” from wearing all the pieces in the collection.

“Many people tried to persuade me to sell them but for a very long time I was unwilling,” she said.

“What changed was seeing a little girl called Sofia suffering from a disorder which could only be helped by stem cell treatment – treatment which she is unable to receive in Italy.

“Selling my jewels to help raise awareness of stem cell therapy which can cure so many illnesses seems to me a wonderful use to which to put them.

“It is my hope that the Italian parliament will approve this ground-breaking treatment so that children and adults in Italy should have free access to it without having to travel abroad at great expense.

“It now gives me great pleasure to see that these jewels will create a legacy which will live on after me and continue to do good.”

David Bennett, chairman of Sotheby’s Switzerland, said Lollobrigida’s jewels captured the public imagination around the world.

“The prices achieved reflect not only the importance and rarity of those pieces but also the aura of fascination which this legendary actress continues to exert,” he said.

“Sotheby’s was honoured to be entrusted with the sale and we are delighted that the results will contribute to the noble cause of stem cell research reflecting Miss Lollobrigida’s great generosity of spirit and her humanitarian work.”

Further reading:

Harry buys perfect pear

Harry Winston paid US$26.7 million for one of the world’s most perfect diamonds, a 101.73 carat D flawless pear shape, at Christie’s Magnificent Jewels sale…

Harry Winston paid US$26.7 million for one of the world’s most perfect diamonds, a 101.73 carat D flawless pear shape, at Christie’s Magnificent Jewels sale in Geneva on May 15.

The price, US$254,400 per carat, set a new world record for a colourless diamond sold at auction.

Rahul Kadakia, head of jewellery Christie’s Switzerland and Americas, said Harry Winston has acquired the most perfect diamond ever offered for sale at auction.

The diamond has now been renamed ‘Winston Legacy’ in honour of the jewellery company’s founder’s “tradition of buying and selling only the very best”.

Kadakia said the diamond “is in its scale, quality, and rarity one of the most beautiful ‘white’ diamonds Christie’s has ever had the honour of offering for sale”.

He said the diamond meets every criteria of perfection as it has been graded by the Gemological Institute of America with the best colour, D, and the best clarity, Flawless.

“Its absolute symmetry is a tour-de-force, demonstrating the exceptional skills needed to achieve such a perfect gem,” he said.

“It also benefits from rare brilliance and inner limpidity that is only to be found in the chemically pure Type IIA diamonds, which account for less than 2 per cent of the world’s diamond production.”

The diamond started its life as a 236 carat rough diamond found at the Jwaneng Mine in Botswana.

Further reading:

Mila joins Gemfields

Gemfields, the world’s leading coloured gemstone producer, has appointed actress Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.…

Gemfields, the world’s leading coloured gemstone producer, has appointed actress Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.

Gemfields CEO Ian Harebottle said Kunis was chosen for her natural beauty, versatility, intelligence and love of rare coloured gemstones.

The new global advertising campaign features Kunis wearing emerald and ruby jewellery created by six of Gemfields’ designer partners: Alexandra Mor, Dominic Jones, The Gem Palace, Katerina Maxine, Shaun Leane, Sutra and Fabergé (the Russian brand acquired by Gemfields earlier this year).

“As a company we are passionate about colour and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important,” said Harebottle.

“Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”

Kunis recently returned from Africa where she toured Gemfields’ Zambian mine, Kagem, which produces around 20 percent of the world’s emeralds.

“While in Africa, I learned that the entire journey that each Gemfields stone takes is carefully considered and that the environment and the local communities where its mines are located are held in the highest regard,” she said.

“I truly believe in Gemfields’ mission of ethical mining and I absolutely have fallen in love with the rarity, beauty and history of emeralds.”

The global advertising program is just one of many initiatives in a multi-pronged consumer campaign that Gemfields has begun rolling out this year.

For example the company has also just launched a revamped website which enables consumers to “learn about the brand’s initiatives and commitment to sustainability while receiving an in-depth education on coloured gemstones” and has debuted a collection of coloured gemstone jewellery designed in collaboration with 37 international designers.
 

Further reading:

Oscar enters wholesale market

American fashion brand Oscar de la Renta has begun wholesaling its jewellery to fine jewellery stores in the US.

American fashion brand Oscar de la Renta has begun wholesaling its jewellery to fine jewellery stores in the US.

Built on the legacy of the fashion house which is renowned for its red carpet gowns, the ODLR Collection draws inspiration from its ready-to-wear designs.

The launch of the collection is a collaboration between Oscar de la Renta and the Abbiamo Group, a luxury sales and marketing organisation whose list of past and current clients includes Disney, Eberhard, Officina del Tempo and Tommy Hilfiger Watches.

Announcing Oscar de la Renta’s move into the wholesale market, Abbiamo Group founder Michael Pucci said “the brand recognition and visual presentation that Oscar brings to the jeweller is unparalleled”.

“Revered for his red carpet gowns and elegant ready-to-wear since the 1960s Oscar de la Renta has dressed prominent figures from Hollywood’s leading ladies to royalty,” he said.

“The company now produces a full line of women’s accessories, bridal, home décor, childrenswear and fragrance in addition to its signature women’s ready-to-wear collection.”

“The fine jeweller is in need of a true fashion brand that needs no introduction and sets the trends in the industry.”

The new collection is handcrafted in the US with the “finest materials” ranging from “hand-set cabochons and Czech crystals to semi-precious stones and hand-poured resin”.

Individual pieces are set to retail for US$100 to $1500.
 

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