Caris Tiivel – the face of Allure’s 2014 advertising campaign
Five years after its launch as a pearl wholesaler, WA-based Allure South Sea Pearls has just opened its first retail outlet in Broome – and is planning to launch an online boutique too.
According to the company, which has 27 retail stockists in Australia and one in Vanuatu, “there’s no better place” to showcase its jewellery than in “the historical South Sea pearling capital of the world”.
Allure sales and marketing manager Natasha McCulloch said the new store, which is located in the heart of Broome’s Chinatown, has “one of the largest collections of classic style and handcrafted bespoke pearl jewellery in Australia”.
“It was a logical decision to launch our own flagship store to demonstrate our confidence in the brand to our customers and independent Allure stockists,” she said.
McCulloch added that the company had no plans to open any other stores in the immediate future.
“We’re taking things one year at a time but at the moment we are committed to growth with our current retail stockists and developing the brand further.”
As part of its brand building strategy the company has launched its 2014 advertising campaign featuring WA beauty Caris Tiivel adorned with “hand crafted couture creations designed and made by Allure South Sea Pearls in Broome”.
“We are a West Australian company and it was important for us to choose a local model to front our new campaign,” said McCulloch.