Lion Brands has been appointed the official distributor of Swiss watch brand JEANRICHARD in Australia and New Zealand.

JEANRICHARD is part of Kering, a developer of a number of luxury, sport and lifestyle brands including Girard-Perregaux, Boucheron and Ulysse Nardin timepieces as well as Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen and Brioni apparel and accessories.

“JEANRICHARD is delighted to start the New Year 2015 with Lion Brands as its new distributor in Australia”, said JEAN RICHARD managing director Bruno Grande.

“We are convinced that we will be able to position ourselves strongly in the market working with this leading distributor of independent Swiss watch brands here and are looking forward to building the brand into a major player in Australia and New Zealand with Lion Brands.”

Lion Brands founder Graeme Goldman said JEANRICHARD is an “icon in the marketplace” and perfectly complements the company’s luxury division.

“This addition caps off an impressive year for Lion Brands both in terms of brand portfolio expansion and also market growth to firmly underline our position in Australia.”

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