Israeli model Bar Refaeli is the latest celebrity to become a brand ambassador for Hublot.
Refaeli, who has already featured in advertising campaigns for international brands such as Garnie, Piaget SA, Chanel, Gap, Samsung, Moet and Marco Bicego, will join Hublot’s other celebrity ambassadors including Kobe Bryant, Shawn ‘Jay Z’ Carter, Dwyane Wade, Pelé and Usain Bolt.
Announcing the partnership on the first day of New York Fashion Week, LVMH Watch Division president and Hublot chairman Jean-Claude Biver said Refaeli is the new face of Hublot’s ladies’ campaign which showcases the brand’s ‘Art of Fusion’.
“It is through this partnership that Hublot will take our ladies’ 2015 campaign to the next level,” he said.
Hublot CEO Ricardo Guadalupe added that in the year ahead the Swiss watchmaker will dedicate itself to its ladies’ collection.“Our female customers will see a series of new timepieces that will embody the notion of the Art of Fusion, where innovation meets luxury and fashion.
“Bar is the perfect partner with whom we can convey this message on an international level.”
At the launch event, Refaeli walked the catwalk in a couture gown made from fabric by Hublot partner Bischoff, a leading Swiss lace house, in a nod to the launch of Hublot’s latest women’s timepiece collection – the Big Bang Broderie – done in collaboration with the company.
According to Guadalupe, Hublot and Bischoff have come together to develop an exclusive lace pattern that creates a fusion with the Big Bang’s iconic design.
The finished timepiece features a skull lace pattern studded with diamonds on its dial and soft arabesques on the bezel and strap.
“Through this partnership, Hublot connects the past with the future, combining Swiss tradition with 21st-century creativity and technology,” he said.