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New Distributor for BAUME & MERCIER

Duraflex Group Australia (DGA) is proud to officially announce that DGA is the NEW exclusive distributor for the luxury Swiss watch brand Baume & Mercier (in Australia and New Zealand) – effective 1st June 2019.

DGA will be working closely in partnership with Baume & Mercier during the handover period to ensure every aspect of the brand is maintained to the highest standard at all times. All existing Partners of Baume & Mercier will continue to receive exceptional service from Duraflex Group Australia.

Since its foundation in 1830 in the Swiss Jura, Baume & Mercier has a proud track record of refined complications, visionary innovations and producing watches that consistently embody an ideal of excellence and affordable luxury. In keeping with its motto, ‘Accept only perfection; only manufacture watches of the highest quality’ and based on its 189 years of heritage, Baume & Mercier is renowned internationally for the development of highperformance contemporary watches that make ideal daily companions.

Philip Edwards, Owner and Managing Director of DGA, is proud to confirm this announcement today: “The addition of the Baume & Mercier brand is another important development for the planned growth of our business. The expansion into luxury watches adds a new tier to our portfolio and we are excited to be working with a brand of such high caliber.”

“We are excited to partner with Duraflex Group in Australia,” says Romain Lambert, Managing Director of Baume & Mercier, South East Asia and Oceania. “It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers. With our exceptional heritage, the quality of our timepieces and our price positioning, Baume & Mercier is the perfect choice for people wanting to enter the world of luxury Swiss horology.”

For further information please contact Sharon Pettit at DGA E: sharon@dgau.com.au P: 02 9417 0177


Duraflex Group Australia (DGA) is a leading importer, distributor and wholesale supplier to the Retail Jewellery Industry in Australia and New Zealand. As a privately owned and operated company established since 1962, DGA supplies over 1000 retail stores nationally with an extensive Australia-wide network of dedicated sales personnel.

About Nancy Aymond

Nancy is a freelance writer and editor. As well as writing news stories about her favorite pastime, jewellery, she also writes in various other genres as well as operating two websites.

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