Robert Buchbauer has been named the new chief executive officer of Swarovski, a change that strips Nadja Swarovski of the position as head of Atelier Swarovski.

Swarovski - Chadstone

Both Robert and Nadja are great-greatgrandchildren of the company’s founder, a situation that is not unusual in a company
that counts 56 family members on its board. A statement from the company said that Robert plants to “realign the company along a common vision, growth strategy and organisation.” Nadja is expected to remain the head of Swarovski Foundation and of the sustainability efforts of the company


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