Pandora funds new campaign to prevent the pandemic from becoming a lasting crisis for children.

Pandora has pledged a significant donation to the new #Reimagine campaign—a collaboration with UNICEF. Through the campaign, UNICEF is issuing an urgent appeal to governments, the public, donors and the private sector to join UNICEF as it seeks to respond, recover and reimagine a world currently besieged by the coronavirus.

Pandora

Focusing on the most vulnerable children – such as those affected by poverty, exclusion or family violence – UNICEF is working to stop the disease spreading further, address the damage already inflicted, mitigate the knock-on effects on children and lay the groundwork for building back a better world.

“Children are extremely vulnerable to the domino effects of Covid-19, like school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains,” UNICEF executive director Henrietta Fore explained. “If we are going to protect a generation of children, we need everyone to step up. I am thankful to Pandora for supporting our new #Reimagine campaign and helping us reimagine a new tomorrow.”

Alexander Lacik chief executive of Pandora added: “UNICEF’s efforts to protect the most vulnerable from the impact of the Covid-19 crisis are indispensable. The pandemic must not become a lasting crisis for children. We are very proud to support this campaign to save the lives of children and their families and help build a better day after the virus. This is a cause that deserves global attention.”

Children vulnerable to COVID-19

An additional 6,000 children could die every day from preventable causes over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services, according to UNICEF. The estimate is based on an analysis by researchers from the Johns Hopkins Bloomberg School of Public Health, newly published in the Lancet Global Health Journal.

Based on the worst of three scenarios in 118 low- and middle-income countries, the analysis estimates that an additional 1.2 million under-five deaths could occur in just six months, due to reductions in routine health service coverage levels and an increase in child wasting. Some 56,700 additional maternal deaths could also occur in just six months.

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