Colin Shah, the founder of Schachter and Kama Jewellery, has been elected chairman of the Gem and Jewellery Export Promotion Council (GJEPC), the body that promotes the Indian jewellery industry. Vipul Shah, CEO of Asian Star Co., has been appointed the group’s vice chairman.

“The new term at GJEPC starts amidst acute uncertainties due to the ongoing COVID-19 crisis in India and world over,” said Colin Shah in a statement. “It demands a paradigm shift for the industry. The council is focusing [on] recalibrating itself by digitalization across verticals, exploring new ways of reaching customers, and unconventional ways of creating demand for gems and jewellery.”

Vipul Shah expressed confidence in his country’s ability to rebound after the crisis. “We are optimistic that the global consumption will pick up in the second half of this year and global trade will witness an upward trend.”

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