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Bold designs the fave on Insta

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A pear-shaped 5-carat diamond set in a ring of 18-karat gold and black ceramic was the most popular jewellery image on diamond group Rapaport’s Instagram channel in 2020.


An assessment of the most saved jewellery images for 2020 on the group’s social media platform Instagram has shown that strong bold designs dominated interest, while emerald cuts and pear cuts were the most popular shapes.


White diamonds attracted the most attention from Instagram audiences, while blue and green stones were the most eye-catching choices among coloured gemstones.