Pamela Cloud, the former chief merchandising officer of Tiffany & Co., has taken a position on the advisory board of U.S. based labgrown diamond company Aether Diamonds. According to a company statement, she will also be an investor in the company.

Starting with Tiffany & Co. as watch buyer, Cloud worked with the brand for 25 years, eventually becoming its senior vice president and chief merchandising officer, before leaving the company in 2019.

Aether Diamonds includes a long list of jewellery luminaries on its executive and advisory team with work experience gained from companies such as David Yurman, Tiffany, Cartier, Chanel, Pandora, Mikimoto and Harry Winston.

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