Swiss luxury watch brand Audemars Piguet has announced a formal partnership with Disney-owned Marvel, but no details have yet been released.

CEO of the watch brand, François-Henry Bennahmias, has long been friends with Don Cheadle, who plays War Machine in the Iron Man franchise. Their ‘wouldn’t it be great’ fireside chat seems to have turned into a deal, with perhaps the brand’s angular watches being styled into a superhero edition for fans.

“When François told me about his long-standing interest in teaming up with Marvel, I said, ‘No time like the present. Let’s give them a call.’ As an Avenger and a long-time friend, it was a no brainer,” said Don Cheadle.

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