Musson releases new collector’s edition Argyle diamonds

Luxury jewellery brand, Musson, was the first jeweller in the world to launch the rare Collector’s Edition of Australian Argyle Pink Diamonds. Now, a new…

Luxury jewellery brand, Musson, was the first jeweller in the world to launch the rare Collector’s Edition of Australian Argyle Pink Diamonds. Now, a new series release pays homage to the discovery of the Argyle mine on top of an anthill in the remote Kimberley region of Western Australia in 1979.

Musson, one of the few jewellers in the world to hold the title of ‘Select Argyle Atelier’, has worked with the extraordinary gems from the Argyle mine, in Western Australia, across its 37-year lifespan, until it was closed in November last year.

“In our years of partnership with Argyle, we have amassed a carefully curated collection of diamonds of exceptional rarity, quality and beauty,” says Musson Creative Director, Olivar Musson. “We have sold many of the most rare and exceptional gems from the Argyle mine.

The Collector’s Edition allows unprecedented access to some of the world’s most rare diamonds, and given the mine is closed, it is genuinely an offer that can never be repeated.

“This is a curated collection of diamonds with impeccable provenance, international accreditation and independent, gemmological endorsement,” he says.

Because of its deep history with Argyle Musson is uniquely able to offer such an extensive, comprehensive collection of these incredibly rare gems.

Musson owner and founder, Robert Musson, was invited to view the first world-renowned Argyle Pink Diamond Tender in 1984, making Musson one of the first jewellers in the world to deal in the majestic gems of the Kimberley.

The Argyle mine generated more than 90 per cent of the world’s pink diamond supply, making Argyle Pink Diamonds one of the rarest and most expensive natural commodities on earth, and therefore a super high-performing investment. An Argyle Pink Diamond is one of the most concentrated forms of wealth in the world.

The collection offers single stones, pairs, or sets. Each diamond, or parcel of diamonds, is certified and sealed by internationally recognised diamond and gem laboratory, the International Gemological Institute (IGI).

Yet, with a starting price of $3,000, owning an Argyle diamond has become “must-have” and genuinely achievable for people who love beautiful objects.

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Bench jeweller’s challenge

An online, live-streamed jewellery design and manufacture challenge was part of the recent Jewellery Industry Virtual Fair and the unique format inspired some stunning designs.

One of the first of its kind in the world, the Jewellery Industry Virtual Fair hosted its first online Bench Jewellers Competition, the Design and Manufacturing Championships.

Contestants were given 18ct yellow gold and platinum, donated by Chemgold, and a beautiful oval aquamarine, donated by ColAus Emeralds, to create their own piece in 15 hours.

The competition started at 9am on the 11th of March, the first day of the Jewellery Industry Virtual Fair. Using their own benches and tools, the contestants had cameras set up on their benches and could talk to each other throughout the competition, despite being in different states. Each bench was then live streamed to the Jewellery Industry Virtual Fair live stage, where guests of the fair could tune in and check how the contestants were going at any one time.

Four Australian jewellers joined the challenge, Nicole Viney from Tasmania, Michael Mooney from Sydney, Kirra-lea Caynes from Victoria and Janessa Lawson from Queensland, logging on and allowing us all a sneak peek into the lives of a bench jeweller whilst they attempted to beat the clock and claim the title of Champion for 2021!

Each finished piece will be auctioned off with 100% of proceeds donated to the Black Dog Institute, a mental health research institution working towards identifying the medical causes of mental illness – an issue close to the hearts of many in the jewellery industry, especially after the effects of Covid, social isolation and significant life changes, effecting mood and mental health.

Each jeweller was competing for a significant prize pool for the Champion, including $1000 cash from Q Report, $1000 voucher from AJS and a Benchtop Polishing Machine from Greenwax. The Runner up will receive a $500 voucher from Morris and Watson.

With materials supplied by Chemgold and ColAus Emeralds, the four pieces are as diverse as the jeweller’s locations, with pendants, brooch pin, and rings the designs created.

Finished pieces will be judged in Brisbane by Angelo Andronis, Tammy Keers and Steven Dibb in March, before being auctioned off by Cliq Auctions.


To hear the announcement of the 2021 Championship winner, head to the Jewellery Industry Fair website at www. jewelleryindustryfair.com and for news and information on upcoming events and competitions.

Instagram for jewellers

Instagram is surely made for the jewellery industry. What better place to showcase all that glitters? But it can be a difficult platform to master.…

With over 340,000 followers, Katerina Perez is the Instagram voice of the jewellery industry. Her commentary on designs, coloured stones and unique pieces are recognised all over the world. She also writes for multiple publications and including the New York Times.


Laura Moore interviewed Katerina at the Jewellery Industry Virtual Fair, from her home in Paris, and identified her top Instagram tips to build trust with your customers and increase your followers!

Plan! Plan, plan and plan!


• Look ahead and make sure you know what you want to post and why, then work out when each post will go live. This will help you plan your content build and feel prepared rather than rushed when managing your social media.

Identify your audience


• Not everyone has the same customer, even when selling similar jewellery. So make sure you understand the people who follow you, what their desires are and how you can speak to them.

Create good quality content


• Instagram is visual, and jewellery is a visual pleasure. Avoid posting images that are blurry, or too dark, or not shot and composed well. Your images need to represent your brand and as such need to be great quality.

Utilise all Instagram tools


• Posting on your feed is great, but make sure that you also use Instagram stories, Reels where possible and Instagram Highlights.

Socialise


• Instagram is a social platform. So communicate with your followers. Reply to their comments, make the most of direct messages and use the platform for what it was intended, to be social.

The full discussion with Katerina will be available to view via the Jewellery Industry Fair YouTube Channel in the coming weeks.

Jewellery industry virtual fair

Hundreds of industry professionals were in attendance from all over Australia, New Zealand, and even the world. The dynamic Jewellery Industry Virtual Fair caught the…

Hundreds of industry professionals were in attendance from all over Australia, New Zealand, and even the world. The dynamic Jewellery Industry Virtual Fair caught the eye of some of the globe’s most influential jewellery experts who all wanted to be a part of this industry initiative.


Launched in October 2020, the Jewellery Industry Virtual Fair went live over two days and attracted close to a thousand industry members for its first event. The second fair wrapped up on March the 13th after being live for three days, as requested by many guests of the first fair who wanted more time to explore what was on offer online. The Jewellery Industry Virtual Fair, replicating a real live fair, online, gave guests jewellery entertainment along with exhibitors and experts to build their business, over three days.

Digital Enhancements
When discussing the virtual fair with event organisers, their goals have been to keep pushing and advancing the Jewellery Industry. Providing it with a digital platform to connect world wide, is the perfect way to do this with more and more businesses adapting to technology. The virtual fair offered exhibitors the ability to not only connect face to face with guests, but to have a significant online presence and marketing exposure before and during the fair. Connecting with multiple thousands of industry members, the fair organisers were able to put suppliers in front of their customers every day during the promotion period of the event. During the fair itself, suppliers could upload and share catalogues, products, videos, PDFs and more, whilst connecting live and chatting to their guests in real time.

Global attendance from the world best
Providing more than just product, the virtual fair brought in guests from all over the world, including from Paris, London, Thailand, Milan and Canada. Impressed with the virtual fair and keen to be involved, industry experts joined the event via video to chat with guests and share their knowledge.

The founder of The Futurist, Paola De Luca, discussed jewellery trends globally, including the need for designers to consider more fluid gender cues when designing for younger generations. Sustainable and environmentally conscious designs also played a role in the trend predictor’s presentation. Paolo is also well-known for helping industry identify some of the most significant jewellery trends globally.

With jewellery being such a visually reliant product, the need for businesses to include a strong social media strategy in their business is a must, so guests were delighted to be joined live by Katerina Perez, an Instagram influencer with over 340,000 followers.

Live from Canada, fair guests were joined by Branko Deljanin who gave us insights and knowledge into the future of lab grown diamonds and what technology advancements are on their way.

And last but by no means least, the JIVF was joined by Alessio Boschi, world famous Italian jewellery designer, who shared his design process with fair guests. Creating magical collections, Alessio stepped guests through what inspiration he takes and how he incorporates this into his designs.

Global leaders meet to build
For the first time, the JIVF brought together a panel of industry leaders, including: Gaetano Cavalieri, CIBJO president; Jo Tory, JAA president; Kathryn Wyatt, federal publicity and marketing officer at GAA; and Rami Baron, Q Report CEO. The panel, hosted by event organiser Laura Moore, discussed the future of the jewellery industry. Drawing on the industry’s need to embrace technology and consider its evolving consumer, the panel also highlighted the industry’s need for transparency and honesty in all parties.

Connecting the Australian industry with the world, JIVF event organisers were honoured to have such esteemed guests share their insights and knowledge with our members.

100% representative
With guests from all over Australia, from each buying group and each industry association, the JIVF was a completely united fair, offering guests the ability to see and hear from all associations under one roof. The JIVF also brought together jewellery retailers and manufacturers as the first ever online benc jewellers championships took place. Live over 15 hours, four bench jewellers challenged themselves to make a piece of jewellery whilst live streaming their bench and progress to the JIVF. Jewellers were given platinum and 18ct yellow gold from Chemgold and a stunning aquamarine from ColAus Emeralds to create their piece.

The fair welcomed over 300 individual guests to the platform with hundreds of hours spent by guests browsing through exhibitors’ booths, the stages, and viewing presentations, videos and the live bench challenge. Guest experience was rated highly at 8 out of 10, with 61 percent of guests finding the platform easy to navigate.

Guests were asked what their favourite element of the fair was and 33 percent of guests said they loved being able to connect with people worldwide, 16 percent loved the ability to access fair specials and 17 percent really enjoyed the stage presentations.

With the state of Covid in Australia moving to a more predictable level, the team at the Jewellery Industry Fair are excited to launch the first Industry Hybrid event! In August 2021, the Jewellery Industry Fair will take place in Melbourne and fuse the leading edge technology brought to the market, with traditional fair experiences for the first Hybrid Jewellery Fair.

To find out more about the Jewellery Industry Fair in Melbourne, head to:
www.jewelleryindustryfair.com


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