TAG Heuer adds a wellness app to its luxury connected watch

The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy lifestyle. TAG Heuer was the…

The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy lifestyle.

TAG Heuer was the first of the Swiss luxury watch brands to step into the connected watch segment over five years ago and has now introduced a new wellness app that enables users to track their daily activities simply and effectively.

The new feature enables users to stay fit, healthy and connected by tracking their biometrics during all their daily activities. With two daily goals and one weekly summary, the app motivates them and helps them understand how each effort – no matter how small – benefits their bodies. The release of the wellness app comes one year after the success of the new TAG Heuer Connected watch and, with its focus on health and fitness, is set introduce the brand’s Connected universe to an even greater audience.

“With the wellness app, we are adding a new pillar to our Connected watch product offering,” said TAG Heuer CEO Frédéric Arnault. “Within a timeframe of a year, the TAG Heuer Connected has established its status in elegance and sports. It has been embraced by golfers, cyclists, runners and a wide range of other sports buffs. In addition to elegance and performance, our users also expressed a strong interest for tracking their wellness. We value their input; we know how important it is to remain active these days. And we created the TAG Heuer Connected Wellness app for them.”

All the key metrics at a glance
With a quick glance at the TAG Heuer Connected, the wearer can monitor daily activity (number of steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of the exercise (calories burned).

And now with the TAG Heuer Connected mobile application, there is also a brand-new Wellness tab that offers – along with these metrics – information about their evolution over time, which are reliable indicators of the user’s activity level. The Wellness tab’s focus is squarely on marking each user’s steady progress which, in turn, is a motivation to stay active and fit.

Refined elegance
The new Wellness app is presented in the brand’s TAG Heuer Connected digital interface – it’s hard to imagine a more stylish way of keeping fit. The TAG Heuer Connected smartwatches are distinguished by their striking design: with a choice of a titanium or a stainless-steel case and a selection of statement-making dial options, they can be configured to express each wearer’s individual style. The Connected is offered with a stainless-steel bracelet or a comfortable, sporty rubber strap in a rich variety of colours.

Presage looks sharp

In 2020, the Presage collection took on a new design series that revealed a fresh and powerful expression of Japanese artistry. The Seiko Presage Sharp…

In 2020, the Presage collection took on a new design series that revealed a fresh and powerful expression of Japanese artistry. The Seiko Presage Sharp Edged Series captured the simplicity and refinement of traditional Japanese aesthetics in its delicately textured dial and gave it a modern edge with its sharp and angular case construction. Now, four new creations are added that offer the convenience of a GMT function. Once again, Presage showcases Seiko’s traditional watchmaking skills combined with the Japanese craftsmanship for which the collection is renowned.

The Seiko Presage Sharp Edged Series. The name tells the story.
The profile is crisp. The lines are strong. The surfaces are angular. The bracelet has been re-designed to create a multi-dimensional sharp feel that matches the dynamism of the case, and the lugs end with an angled cut to emphasize the modernity of the design. The precisely engineered and polished surfaces and the crisp edges of the case’s silhouette contrast with the hairline finish to create a pleasingly multi dimensional effect. The indexes are crafted to allow the light to play across the dial as they have two different finishes, textured on the top and polished on the sides. Even the GMT hand has a sharp and powerful design to match the angularity of the case.

All four watches have a super-hard coating that protects both case and bracelet from scratches and endows it with a long-lasting brilliance.

The new creations all feature dials with the delicate Asanoha, or hemp leaf, pattern that has been used in Japanese fabrics and elsewhere ever since the Heian period over a thousand years ago. The dials’ sharply edged geometric pattern and rich texture present an ever-changing aspect as the light plays across them at different angles. Each dial is in a different traditional Japanese colour: Aitetsu, or indigo iron, Tokiwa, the colour of evergreen trees, Sumi-iro, the tone of black Japanese ink, and Hihada-iro, a reddish-brown colour first derived from the bark of the Japanese cypress tree.

Calibre 6R64. Perfect for the international traveler.
All four watches are powered by the eight beat-per-second GMT Calibre 6R64. The GMT hand on each is in a different colour to stand out clearly from each dial and, like the hands and indexes, has a generous layer of Lumibrite, to ensure legibility. The GMT hand can also be used as a dual time indicator, with the hour hand being adjustable even as the minute and seconds hands continue to mark time. The dial rings are in two colours to separate the night and day hours at a glance. The date is shown on a sub-dial at the six o’clock position and there is a power reserve indicator at nine o’clock.

The glass is sapphire crystal and the exhibition case back, also in sapphire, reveals the beauty of the movement.

All four watches will be available worldwide in May 2021.

CIBJO appoints Jonathan Kendall as executive vice president

CIBJO, the World Jewellery Confederation, has announced the appointment of Jonathan Kendall as the association’s executive vice president. Long active in CIBJO, Jonathan has served…

CIBJO, the World Jewellery Confederation, has announced the appointment of Jonathan Kendall as the association’s executive vice president.

Long active in CIBJO, Jonathan has served for years as president of the confederation’s marketing and education commission. He also was a driving force behind the creation of CIBJO’s Retailer’s Reference Guide. With a passion for the planet and strong advocate for environmentally friendly initiatives, in 2014 he established CIBJO’s Jewellery Industry’s Greenhouse Gas Measurement Initiative.

A product and marketing specialist, Jonathan began his luxury product career in the cosmetics and fragrance industries, filling a series of roles at Revlon, Procter & Gamble, Elizabeth Arden and Unilever, before joining the De Beers Group. There he served as senior executive for 19 years until 2020. He was instrumental in the formulation of the De Beers Best Practice Principles, and in the development of new business strategies, including the Forevermark, the International Institute for Diamond Grading and Research and the De Beers Institute of Diamonds.


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