The Swiss luxury watchmaker extends its TAG Heuer Connected digital universe with a new app for an active and healthy lifestyle.

TAG Heuer was the first of the Swiss luxury watch brands to step into the connected watch segment over five years ago and has now introduced a new wellness app that enables users to track their daily activities simply and effectively.

The new feature enables users to stay fit, healthy and connected by tracking their biometrics during all their daily activities. With two daily goals and one weekly summary, the app motivates them and helps them understand how each effort – no matter how small – benefits their bodies. The release of the wellness app comes one year after the success of the new TAG Heuer Connected watch and, with its focus on health and fitness, is set introduce the brand’s Connected universe to an even greater audience.

“With the wellness app, we are adding a new pillar to our Connected watch product offering,” said TAG Heuer CEO Frédéric Arnault. “Within a timeframe of a year, the TAG Heuer Connected has established its status in elegance and sports. It has been embraced by golfers, cyclists, runners and a wide range of other sports buffs. In addition to elegance and performance, our users also expressed a strong interest for tracking their wellness. We value their input; we know how important it is to remain active these days. And we created the TAG Heuer Connected Wellness app for them.”

All the key metrics at a glance
With a quick glance at the TAG Heuer Connected, the wearer can monitor daily activity (number of steps), exercise intensity (time spent each week doing moderate to vigorous exercise), the level of effort perceived by the body (real-time and continuous heart rate monitoring), and the quantified impact of the exercise (calories burned).

And now with the TAG Heuer Connected mobile application, there is also a brand-new Wellness tab that offers – along with these metrics – information about their evolution over time, which are reliable indicators of the user’s activity level. The Wellness tab’s focus is squarely on marking each user’s steady progress which, in turn, is a motivation to stay active and fit.

Refined elegance
The new Wellness app is presented in the brand’s TAG Heuer Connected digital interface – it’s hard to imagine a more stylish way of keeping fit. The TAG Heuer Connected smartwatches are distinguished by their striking design: with a choice of a titanium or a stainless-steel case and a selection of statement-making dial options, they can be configured to express each wearer’s individual style. The Connected is offered with a stainless-steel bracelet or a comfortable, sporty rubber strap in a rich variety of colours.

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