Jeweller awarded Order of Australia

Karen Lindley is a powerhouse. Not merely a successful businesswoman and a staunch supporter of our industry, she has also helped put some 25 paedophiles…

Karen Lindley is a powerhouse. Not merely a successful businesswoman and a staunch supporter of our industry, she has also helped put some 25 paedophiles behind bars. Karen arrived in Sydney in 1968 on her way from New Zealand to London. She stopped over, and never left – a decision countless Australians will always be grateful for. A few years later, as a single mother, she joined the jewellery trade in the opal sector at a time when the industry was very male-dominated. “I began as the personal assistant to Tony Hammond, the MD of Australian Opal Distributors,” Karen said. “It was just a job at first, but then I fell in love with opal.” Karen was quick to notice that there weren’t any qualified gemmologists in Sydney who were dealers in opal so she hit the books becoming the first female gemmologist to wholesale black opal throughout Asia and then worldwide.

After making her name in the opal sector, and after recovering from breast cancer, Karen limited overseas travel and concentrated on building her own brand – Diamonds by Design –establishing it as one of Sydney’s most respected boutique jewellers. She continued promoting Australian opals, gems and jewellery and served on the board of the Jewellers’ Association of Australia for many years. Helping women in the industry was just one of the many ways in which Karen has devoted her life to helping others.


“I have fought long and hard for women in our industry,” she said. “For at least 25 years, Long time industry member Karen Lindley has been made a Member of the Order of Australia (AM) in the Queen’s Birthday honours in June for significant services to social welfare initiatives and to the jewellery industry. I was the only woman at any gem meeting I went to. To now see that the Chair of the JAA is a woman – Jo Tory – is very satisfying as is continuing my volunteer and justice work as I transition through my retirement.” In 2011, funds from a friend who had passed away allowed Karen to set up a private trust to assist those less fortunate. Working through support agencies, the trust has awarded over 200 grants, ranging from wheelchairs, scholarships, granting wishes to patients with terminal illnesses, funding masters studies, covering university fees for six doctors in Africa and funding sexual assault civil compensation cases.


But it is her volunteer work aiding sexual abuse victims that leads many in the community to name her their guardian angel. Working through agencies such as Bravehearts and the NSW Sex Crimes Unit, Karen provides nurturing and emotional support to victims, helping them find the strength to face the ordeals of court trials and the process of bringing offenders to justice. Karen believes it’s all about giving back. “My parents installed a strong sense of social injustice into me and my siblings,” she said. “I have had a great life and enjoy giving back.”

Although Karen says she’s ‘semi-retired’ she is serving on the management committee of the Lilian Howell Project, a shelter for girls aged 13 to 17, as well as the board for SAMSN, an organisation for male survivors of child sexual abuse. She’s currently serving on a NSW government board in the justice department. In the past, she’s worked with The Humpty Dumpty Foundation (raising funds for medical equipment in children’s wards and hospitals across Australia), Bravehearts (supporting children and adult survivors of child sexual assault) and numerous programmes mentoring women in business. Karen said she was very surprised to learn that she had been awarded the honour. “I was stunned,” she said, “and grateful to all those I’ve met along the way who taught me something that I have been able to pass on to others.”


“Using my Foundation to help improve someone’s quality of life or get justice has been some of the most rewarding moments in my life, but when I take time out, it’s gardening – and more gardening. Sometimes the things I am confronted with are daunting and horrific, and gardening allows me to switch off and recharge. When that doesn’t work I jump on my front end loader and play down the back of the property.” Karen has been a champion of the jewellery industry too, generously donating her time, skills and talent to the JAA, the Gemmological Association of Australia and the National Council of Valuers Association. At the moment, she’s acting as a consultant on the first global tender for pink diamonds open to the general public.

Looking back on a long career in the industry, Karen offers this memory – advice that is probably timeless. “I was selling to a big Japanese dealer in Tokyo. A three figure sum. He asked ‘Is this invoice Australian or US dollar?’ and quick as a flash, my brain did the sums. The exchange rate was 0.68 at the time. ‘US!’ I said. I never sold overseas in Australian dollars again.” And does she ever wonder where she might be if she’d gone all the way to London in 1968?


“No! I always look forwards.”

Lively colours and reasonable pricing make Australian sapphires the ‘Gen Z gemstone’

Aspiration and fashion go hand in hand for the youth today. In a social media-centric lifestyle, millennials and Gen Z in particular are extremely conscious…

Aspiration and fashion go hand in hand for the youth today. In a social media-centric lifestyle, millennials and Gen Z in particular are extremely conscious about flaunting memorable moments of their lives. Thus, they perceive the larger category of jewellery and gemstones differently than past generations.

Jewellery retailers the world over are taking note of experiments their youngest customer base is seeking. They don’t want to flaunt price tags with gemstones, instead want jewellery to go with their changing moods. Likewise, they seek new colours that stoke their aspirations and have been very fond of Australian sapphires. Indeed a good choice, the mysterious colours of this gemstone category excite everyone across the value chain.

Women prefer Australian sapphires to other stones: MVEye survey

Exploring the market appetite for Australian sapphires, FURA Gems had conducted a marketing survey in Texas with MVEye. The survey comprised participants both from the jewellery trade and consumers. The findings convey that 46% of consumers liked sapphires the most, followed by rubies and emeralds (41 percent) and amethyst (35 percent). Strengthening the popularity of sapphires was another startling revelation regarding its colour. Consumers loved the darkest shade of the blue sapphire the most, followed by the medium and lighter shades.

The United States is extremely fond of Australian sapphires now. Researches indicate an inclination of the millennial American women towards personalization of jewellery, a need that the gemstone fulfills easily.

Australian sapphires have also become a rage back in their homeland since 2018. There has been a demand rush for Australian sapphires for millennials and Gen Z customers, claims Amelia Chafer, marketing manager of Coolamon Sapphires, Australia told Jeweller Magazine. Their penchant for adventure relates with the extravagance of Australian sapphires, making them go for the stone for their engagement rings, as rightly pointed out by Simon West, another reputed jeweller from Melbourne.

Why does Gen Z fall for Australian sapphires?      

Australian sapphires identify themselves because of their rich, dark colour. There are certain obvious reasons why Gen Z feels so comfortable with this gemstone. To start with, Australian sapphires are priced far reasonably than a diamond of the same carat. A price-conscious millennial would almost always pick an Australian sapphire for its reasonable pricing and limitless beauty. Little wonder that the gemstone is guaranteeing a faster customer conversion rate to progressive retail brands.

Beautiful colours also signify uniqueness. The market is flooded with crystal-clear diamonds and while it keeps having the following it deserves, the tendency to stand out from the crowd is intrinsic among millennials. They love to be different and would never mind their appearances to be as edgy or as classy as they can. The refreshing variety of colours coming straight out of the mines of Australia satisfy their urges just right. Truth be told, they can even flaunt a ravishing stone called a parti sapphire that exudes blue, green and yellow hues simultaneously. That visual brilliance in itself seals the deal for lovers of gemstone across that age group which is truly versatile.

The youth today is born to multitask and are responsible to the core. Every service they use and/or provide is foolproof and verified. Pampering themselves with jewellery, they expect their priceless stones to be responsibly sourced. Thus, provenance is one of the most important factors beside appearance and price for them to pick their favourite gemstone without hesitation.

Forming a steady market for Australian sapphires

Australian sapphires mining industry dominated the global sapphire production decades before. After oversupply killed the sapphire demand, there were no efforts made to streamline Australian mining operations to truly revamp the gemstone’s global market position.

On the other hand, the aspirational urges of the middle class started inclining towards gemstone luxury. As couples sought affordable alternatives to diamonds in the jewellery market, the dormant reserve of Australian sapphires became the best place for FURA Gems to start a category with.

This led the mining brand explore the historic mines of Capricorn Sapphire and Great Northern Mining in Australia. Right after acquisition, the FURA team compiled geological data of one of those mines to give an estimated sapphire reserve to last over three decades from now.

FURA Gems is the first country to assure the supply of Australian sapphires across all sizes and price points. Helping jewellers surpass design and product goals with a steady supply of Australian sapphires, the mining brand aims to hit 10 million carats of Australian sapphires in the next three years.

Courtesy: Retail Jeweller World News

Guaranteeing ethical sourcing of the priceless Australian sapphires, FURA Gems is striving for a chain of custody program for total transparency; a first ever for a color gemstone category. This will allow every stakeholder, including consumers, to trace the source of every gemstone and rest assure with a mine of origin certificate that guarantees the stone to be an inimitable Australian sapphire.  

Thankfully, Australian mining culture aligns with FURA’s mission of becoming a pro-transparency gemstone mining brand. Local laws have always prioritized eco-consciousness and harmless mining procedures to yield. This attitude favours the future of Australian sapphires and the environment in equal measure. Ticking all those boxes, FURA Gems is upbeat about making the wondrous colours of Australian sapphires grace the global market soon.

Courtesy: Retail Jeweller World News

FURA Gems to transform the precious colored gemstone market

FURA Marketing Council (FMC) will transform the precious colored gemstone market by connecting the supply chain from rough to retail. - Retail Jeweller - India…

FURA Marketing Council (FMC) will transform the precious colored gemstone market by connecting the supply chain from rough to retail. – Retail Jeweller – India

FURA Gems, the only company in the world to mine all three precious colored gemstones, emerald, ruby, sapphire, announces the launch of the FURA Marketing Council, a groundbreaking coordinated effort to increase the size of the gemstone market.

FURA Marketing Council (FMC) will transform the precious colored gemstone market by connecting the supply chain from rough to retail and harnessing the combined power of a major mining company with cutters, dealers, jewelry manufacturers and retailers to promote responsibly mined gems.

This effort is in response to a major North American consumer and trade colored gemstone research survey conducted in the fall of 2020. The research found that93% of jewelry shoppers love emerald, ruby and sapphire, with 46% saying they are likely to purchase precious coloredgems in the next two years.Yet even though dealers, jewelry manufactures and retailers said they all make more margin from colored gemstones than diamonds, they were not investing in training, promotion and inventory to grow this category. The complete research report, Colored Gemstones Capture More Consumer and Trade Attention, can be found here.

“The entire jewelry wholesale and retail industry has a billion-dollar opportunity right in front of them and they need help to tap it,” explains Dev Shetty, FURA CEO.

FURA mines exquisite emeralds from an ancient mine hidden in the lush green mountains of Colombia, stunning sapphires sourced from Australia’s rugged Outback, and richly-colored rubies unearthed in Mozambique’s northern highlands. With its global prominence comes the opportunity to support gemstone sales from rough to retail and also to provide consumers with gems that are sourced responsibly and transparently.

FURA is proud to be a responsible supplier, the industry leader in benefiting both its employees and the communities it is located in. The company is transforming the role of a mining company by championing transparency and principled operations for all its projects while bringing sustainable mining and sophisticated marketing to the global gemstone market.

FURA not only protects the environment surrounding its mines with enlightened water management and waste recycling, the company also reforests and reclaims the land after mining. With chain of custody tracing, consumers can know exactly where their emeralds, rubies, and sapphires come from and be sure that they have been responsibly sourced.

Dev Shetty added: “We’re creating the future of gemstones, opening the closed world of precious gems for the first time. We are funding trade support to the tune of over $2 million dollars in just the first year to launch FMC.   If you are a precious gemstone professional, we welcome you to join the FURA Marketing Council and start benefiting right away.”

FMC members will be leading precious colored gemstone companies around the world: the best gem cutters and dealers, the most talented jewelry manufacturers and designers, and the most inspiring retail destinations.

“It is an unusual step for a colored gemstone mining company to support their rough all the way to retail but helping the market grow in a healthy and sustainable has always been our goal,” stated Rupak Sen, Chief Marketing Officer.

Retailers, manufacturers and dealers can apply to become members of FMC at www.FMCgems.com.  FMC will launch its marketing programs at the upcoming JCK Las Vegas trade show in August. Visitors to the show can meet with the FMC team at booth number 15039 to find out more about the benefits of FMC membership.

Membership support incudes, advertising funds, expansive sales training, and layers of promotion assets for all levels of the industry. Also, included in the membership is consulting support from the FMC managing group,MVI Marketing, who brought the trade the Indo Argyle Diamond Council and consumer brand Champagne Diamonds.

“When we reviewed the research data, it became very clear that there is a tremendous underserved consumer market for colored gemstone jewelry,” says MVI president Liz Chatelain. “We were very excited that FURA is standing up to support the industry and help grow the market for precious colour.”

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