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Leading Edge Retail Names Troy Australia as a Preferred Supplier

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Leading Edge Retail has secured supplier arrangements with Australia’s newest jewellery initiative, Troy Australia.

Australia Sydney, October 7, 2021 – Leading Edge Retail, one of Australia’s largest communities of independent retailers, today announced Troy Australia, the affordable new retail initiative for independent jewellery retailers, as a preferred supplier to its membership.


This preferred supplier status gives Leading Edge Retail the ability to bring a unique range of products and services to market. This includes exclusive access to the exciting Harmony Created Diamond Jewellery Collection, which has never been seen in Australia before. In addition, Troy Australia will also be providing Augmented Reality options for jewellery websites, a seamless CAD option and industry learnings for jewellery retailers.


“We’re pleased to combine forces with industry experts Troy Australia and CEO Carson Webb. The knowledge and experience in Troy Australia is world-class. We’ve been fortunate to secure rates with Troy that are better than those offered anywhere in Australia. Being able to pass this Member advantage on to our community of independent retailers is very exciting.


We believe it will give them a significant advantage,” says Simon Lane, Leading Edge Retail Group Chief Executive Officer. Troy Australia’s CEO Carson Webb, who has worked in the jewellery industry for more than 25 years, says the relationship will provide Troy subscribers with a distinct industry advantage.“We’re delighted to be named a preferred supplier and to build a partnership focused on providing Troy Australia’s subscribers with access to international jewellery and other services not readily available in Australia,” said Carson Webb.


In a reciprocal arrangement, Troy Australia will be able to access jewellery from Leading Edge Retail’s stunning collections, including the Argyle Pink Diamond Collection, the Aurora 88 premium diamond range, and Leading Edge Jewellery’s exceptional on-trend collection, “This arrangement suits both Troy and Leading Edge and ensures our Members gain the advantage of better pricing from Troy whilst still knowing their Leading Edge stock will always be available to them at a better price than anywhere else.” The arrangement is now available to the Leading Edge jewellery community.

About Leading Edge Retail

Leading Edge Retail is one of Australia’s largest communities of independent retailers with over 500 Member outlets nationwide. For more than 40 years, it has been helping Australian-owned family businesses to survive and thrive, providing an extensive range of products and services to support business growth.

Learn more about Leading Edge Retail at www.leadingedgegroup.com.au

About Troy Australia

Troy Australia is a new retail initiative for independent jewellery retailers, offering guidance, advice, and exclusive products to help businesses grow. The team is highly experienced in the international and local industry production and supply chain. Its services include access to the exclusive Harmony Created Diamond Jewellery Collection, CAD solutions, membership to the National Retail Association; assistance with markups and inventory balancing; digital staff training including sales and industry learning, plus HR, store and staff training templates. This are just a sample of what’s on offer.


Learn more about Troy Australia at www.troyaustralia.com

Media Contact: Carson Webb
Email: carson.webb@troyaustralia.com
Phone: 0408 451 973 or 1300 TROY AU

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