A UK jewellery designer has lashed out at media suggestions that the jewellery industry is “profiteering” from the Ukraine crisis. An article in the subscriber-only platform the Telegraph was headlined “Jewellers accused of profiteering from Ukraine war” while the article claims that jewellers have taken advantage of rising gold prices to pressure young couples into paying higher prices for rings.
Founder and designer of jewellery brand Kimjoux, Trang Do, responded to the article by saying “This is utterly unfair!” and demanded that the Telegraph balance the story by reporting on how many members of the jewellery industry are raising millions in donations in support of Ukraine.
“Some people read this type of attention-grabbing headline and assume all jewellers are like this,” Tran Do said. “at least have the decency to say ‘some jewellers’, please!”
Members of the British jewellery trade organisation, Company of Master Jewellers (CMJ) have raised £41,500 towards their goal of £50,000 for Ukraine, through their Red Cross fundraiser via JustGiving.
At the CMJ’s ruby-themed dinner and ball in March, attendees stood to give a standing ovation to the people of Ukraine.