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Swarovski names Bella Hadid as brand ambassador

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Jewellery house Swarovski have present their new collection with a campaign staring supermodel Bella Hadid. The new campaign celebrates the brand’s codes — bold colours and the octagon.

It pays tribute to a new era and self-expression. “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority.

In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind,” said Giovanna Engelbert, creative director of Swarovski.

The 25-year-old catwalk star took to Instagram to share the news with her 51.7 million followers, writing: “Extremely honoured and excited to be the new face of the iconic Swarovski.”