PLANNING FOR GROWTH: Downtime projects for the jewellery industry
By Laura Moore,Moore Events Director The COVID-19 lockdown might be a time of disruption and change but it is also a time for preparation, building
How to Promote Your Jewellery Business on Social Media
The best publicity campaign is a consistent and cost-effective promotion of your brand, starting with your target audience, and spreading outwards to their connections, so
Jade – Jadeite and Nephrite
“…a symbol of prosperity, success and good luck…” Throughout history gem minerals have been associated with different cultures
Fractals at Their Finest – Dendritic Opal
Any gemstone that is recognised for its stress-management properties gets a tick of approval from me, especially one which is Australian and contains dendritic inclusions
The Perfect Blue – Iolite, Topaz, Aquamarine, Kyanite and Tanzanite
Blue gemstones are synonymous with royalty, luxury and, quite frankly, good taste. Sapphire, a gemstone known for its rich velvety blues, is September’s birthstone however,
Apetite for Crystals – Apatite
“ … a sneaky stone often referred to as ‘the deceiver’, apatite brings drama and flair to jewellery designs … ”
Black is the New Black – Black Tourmaline
Being a Melbournian I’m up-to-date with current fashion trends and seasonal colour palettes, so naturally, I pretty much wear black head-to-toe like the rest of