
ENTERING THE MARKET AS AN EMERGING JEWELLERY BUSINESS
This is a transcript of a presentation I gave at Australia’s first Jewellery Industry Virtual Fair. I’ve included it here, in full, so that those
This is a transcript of a presentation I gave at Australia’s first Jewellery Industry Virtual Fair. I’ve included it here, in full, so that those
By Laura Moore,Moore Events Director The COVID-19 lockdown might be a time of disruption and change but it is also a time for preparation, building
The best publicity campaign is a consistent and cost-effective promotion of your brand, starting with your target audience, and spreading outwards to their connections, so
“…a symbol of prosperity, success and good luck…” Throughout history gem minerals have been associated with different cultures
Any gemstone that is recognised for its stress-management properties gets a tick of approval from me, especially one which is Australian and contains dendritic inclusions
Blue gemstones are synonymous with royalty, luxury and, quite frankly, good taste. Sapphire, a gemstone known for its rich velvety blues, is September’s birthstone however,
“ … a sneaky stone often referred to as ‘the deceiver’, apatite brings drama and flair to jewellery designs … ”
Being a Melbournian I’m up-to-date with current fashion trends and seasonal colour palettes, so naturally, I pretty much wear black head-to-toe like the rest of